ShopNBC launches on Netgear NeoTV : Another feather in Junction TV’s cap!

Home shopping network ShopNBC launched its app on Netgear’s NeoTV with help from Junction TV. As a preferred partner, Junction TV undertook the task of rolling out the ShopNBC channel on NeoTV platform. With Junction TV’s fast time-to-market capability, ShopNBC app was developed in just two weeks and published.

ShopNBC developed the on-the-TV e-commerce platform with help from Junction TV. It equipped the app to provide ShopNBC’s inventory of more than 10,000 items, with categories ranging from health and beauty to jewelry and fashion and enables ShopNBC to allow their customers to access their site from the TV.

This app is a perfect complement to the network’s iPhone and Android applications which are optimized for mobile shopping. The goal of both Netgear NeoTV and mobile properties is acquisition and retention. As a brand catering to all walks of life, ShopNBC required support for closed captioning on their live streams. Junction TV has built that proficiency into the app allowing users to watch their favorite shopping programs stream on NeoTV with or without CC.

About Junction TV

Junction TV is a pioneering end-to-end Over-the-Top TV platform provider that enables content companies to launch multi-device pay-tv services to Roku, Boxee, Samsung TV, NeoTV and other connected TV devices. The Junction TV Platform is modular in design where each component is deployable as a separate service. The customer benefit is customizable combination of services in conjunction with third-party services/platform for building the overall video delivery solution.

For more information please contact Junction TV Marketing and PR Manager Aparna Kar at aparna@junctiontv.com