Junction TV and YuMe partner to deliver AVoD OTT services

Leading advertisement network YuMe and Junction TV are partnering to offering integrated AVoD services over several platforms including Roku, iOS, Android and Samsung. There is a huge vacuum of ready-to-market OTT AVoD solutions for content providers. To fill this gap, Junction TV and Yume have agreed to offer a joint AVoD solution. Content owners can now use this AVoD solution for monetizing their content on multiple devices without having to go through a custom app development cycle.

YuMe is a multi-screen video advertising technology company that is defining the next generation of TV brand advertising. As TV viewing audiences continue to fragment across screens, content types, and different consumer electronic platforms, it becomes increasingly hard for a brand to reach their desired audience. YuMe’s platform and services simplify the complexity of this fragmentation using embedded software and data sciences.

About Junction TV

The MediaFabric (MF) Platform from Junction TV offers a comprehensive set of service components to reduce time to launch and simplify operation of your Over-the-top or TV-Everywhere service across multiple devices. The service components are modular and provide standard secure REST based API to integrate with any 3^rd Party video platform products or solution. MF Platform is built to deliver rich and consistent experience across multiple connected devices (Connected TVs, Tablets and Smartphones). Design of service components puts a critical focus on operation in terms of meeting the high availability and scalability requirement by leveraging the modern cloud-based architecture. Service components are available with platform-as-a-service as well as on-premise deployment.

For more information please contact Junction TV Marketing and PR Manager Aparna Kar at aparna@junctiontv.com