Hallmark selects Junction TV to launch Spiritclips for delivering multi-screen VoD

March 4, 2012

Junction TV proudly adds Spiritclips by Hallmark to its ever-growing list of clients. Hallmark Spiritclips has selected Junction TV to launch its Subscription Video-on-Demand (SVoD) service to deliver its trademark feel-good ,uplifting, family friendly and popular content.

This is a unique deployment becauseSpiritclips content will be available not just on one OTT device but on a wide range of OTT devices. The first set of devices on which this service will be offered include Roku, Boxee, Samsung and NeoTV – which covers a large segment of the popular devices in this space.

Additionally, Hallmark will leverage Junction TV’s cloud-based platform for access control and analytics solutions. Both Access Control and Analytics are key to content provider delivery of such content.It is important to understand how customers are accessing the content and what they’re doing with it and Junction TV’s Analytics solution will provide Hallmark that ability so they can better understand consumer behavior with Spiritclips.

Mike Shehan, VP of Sales and Business Development for Junction TV, discussed this launch saying “We are thrilled to have been chosen by one of the best known Hollywood studios to deliver their high quality content over multiple devices.” Junction TV aims to support Hallmark by making their OTT experience high quality with minimal effort for the content development team to deliver it to multi-screen devices.

About Junction TV

Junction TV is a pioneering end-to-end Over-the-Top TV platform provider that enables content companies to launch multi-device pay-tv services to Roku, Boxee, Samsung TV, NeoTV and other connected TV devices. The Junction TV Platform is modular in design where each component is deployable as a separate service. The customer benefit is customizable combination of services in conjunction with third-party services/platform for building the overall video delivery solution.

For more information please contact Junction TV Marketing and PR Manager Aparna Kar at aparna@junctiontv.com