There are a lot of apps currently available now for young users looking for like

Tinder, Bumble, and OkCupid, among others. Though the company’s rationales vary—Tinder and Bumble.

But Willow, the latest application showing up in software stock on Wednesday, are in search of a new strategy. In the place of swiping remaining or proper in accordance with the primary selfie the thing is, you’re caused to resolve a collection of three questions—written by users—that are designed to ignite upwards a conversation. What’s most, users determine when just in case they would like to talk about images together afroromance site with other individuals; at the beginning, the solutions to these issues are typical long-term goes notice.

The app’s founder Michael Bruch says Willow sets the “social” back social media. Bruch, these days 24, am fresh past ny University as he introduced the software a year ago. According to him he had been hoping to fill a void they observed when you use a relationship programs that dedicated to swipes not what you want.

“You can go well with with lots of men and women you would imagine are wonderful looking nevertheless don’t really know much about all of them unless you start speaking to them,” Bruch informs TIME. “If I’m travelling to hang out with a person i do want to know that there is one thing to talk about–that’s what’s crucial that you me.”

Bruch happens to be wanting that very same fascination with chat is very important to a lot of additional kids at the same time. Yet, Willow has achieved some grip. Over 100,000 users downloaded the beta type of the application that started in August, giving an approximation of three messages every single day.

What’s even more, individuals are deploying it for longer than only discovering admiration. “It’s be a little more about personal finding than purely a relationship,” Bruch claims. “If you need to access a get a casual debate about video games you can easily, and you can utilize it to spark up a romantic chat with somebody that’s significantly less than 30 kilometers off.”

The model of the software circulated Wednesday also includes a “Discover” element that will help people google search what’s hot and better evaluate queries they’d consider responding to.

It’s a good way considering the recognized light qualities of today’s millennials—the Me Generation, as TIME’s Joel Stein pronounced. Today’s internet dating apps seem to supply within their inner narcissists. Which’s much easier to show anybody all the way down based upon just the company’s face in place of when you’ve launched all the way up a discussion. Ascertain exactly how consumers reacted to kinds without photographs, OkCupid among the largest paid dating sites, hid page photographs quickly in January of dubbing they “Blind Date Week.” These people found that the company’s people had been much more likely to respond to basic information in that opportunity, but the min the photograph are turned-back on, talks ended–like they’d “turned about bright lighting within club at midnight,” penned one Chris Rudder, one of the site’s creators.

Despite that fairly discouraging benefit, some millennials eventually find the pressure of placing see your face nowadays for people to gauge are intimidating—and sometimes, risky. One simple peek with the jerky messages uploaded into the Instagram membership Bye Felipe (which aggregates damaging communications females create on the web) gives a sense of just how irritating it is often for most people, but particularly for ladies, wanting to navigate in the visual place. Anyone might end up being intense, fetishizing, and absolutely cruel.

Applications like Bumble aim to let girls prevent that by placing the efficacy of hitting all the way up

On the surface, the app’s quest feels like a corny range from a rom-com: a hapless sap whining they want someone would grab involvement in their particular feelings rather than their looks. But, Bruch and Willow’s various other creators are generally intending there are created a place among the list of myriad applications that satisfy the millennial generation’s being using the internet.